Competing in a Global World – Jamil Ouazzani – Cybersecurity Congress (Sibiu 2016)

Training (2 days, 6+6 hours)  –  Sibiu – Cybersecurity Congress (Sept. 2016)

https://cybersecurity-romania.ro/cybersecurity-trainings-2016/competing-in-a-global-world/ 

 

In the 21st Century, Companies must rethink what it means to compete in the New Information Era and Global Economy. The Top Management needs to have a clear vision of how the organization will face the future transforming the company’s culture and strategies. How is it possible to compete in a complex world of tremendous opportunities and risks? Marketing Intelligence offers the opportunity to be proactive in order to create Value and define the right strategic choices.

Course Content:

Part 1:

  • The changing nature of Globalization in an “hyperconnected” world Managing in an economic downturn
  • The Manager’s new role and the Intelligent Organization

Part 2:

  • Introduction: When Instinct is not enough Strategy and Strategic Management
  • Focusing on the Corporate Objectives and Strategic priorities
  • Purposes of Strategic Organizational Controls
  • Management and Business Performance
  • Levels of organizational strategies
  • Obstacles to managing change Data Intelligence: From Big Data to Smart Data
  • The fundamentals of Marketing & Competitive Intelligence
  • Definition and areas of focus
  • Marketing intelligence implementation
  • Marketing intelligence tools and approaches Case history

 

Trainer and certificate:

Jamil Ouazzani:  Associate Director, Marketing & Competitive Intelligence Executive Director with more than 25 years of professional experience in Marketing Auditing & Management and a record of superior results in a variety of challenging and multicultural environments. His areas of expertise include Marketing & Competitive IntelligenceWeb Intelligence, e-business Strategy, Insurance Risk Management and International Business Development. His is a Partner at Data Observer, a Digital Data Intelligence Agency, and the founder of Capital Value Consulting, a consulting firm focused on delivering Value to a wide range of clients and specializing in e- business Strategy, Marketing & Competitive services and training programs.

Partner for Italy & EMEA of Data-Observer – Digital Data Intelligence Agency – www.data-observer.com